| Feature | ||
|---|---|---|
| Starting Price | $199/month | Free |
| Pricing Model | Paid | Freemium |
| Free Tier | ||
| Free Trial | ||
| Best For | SMBs | Enterprise |
| Tool Type |
Who each tool is built for, what it does best, and how much effort it takes to get started.


Semrush is a tool for boosting your online presence. It helps with SEO, content, social media, and more.
AirOps is a platform designed to boost content strategy, creation, and performance, helping brands increase visibility and engagement. It integrates SEO, AI search, and analytics data to provide insights and refine strategies, turning opportunities into impactful content. The platform supports collaboration with tools like workflows, brand kits, and integrations, allowing teams to manage content efficiently. AirOps aims to transform marketing by combining AI capabilities with human creativity, enabling brands to scale content production while maintaining quality.
Semrush is a powerhouse for serious marketers, but it can feel overpriced for small businesses or those just starting out. If you're ready to invest in your growth, it's worth every penny; otherwise, you might want to explore cheaper alternatives.
AirOps offers a comprehensive suite for content creation and strategy, making it a valuable tool for marketers looking to enhance their brand's visibility and impact. The integration of AI with human input is a standout feature.
Choose Semrush if you want the industry standard with the widest ecosystem and integrations. Starts at $199/month.
Choose AirOps if you want maximum value for your money — does 80% of what the big names do at a fraction of the cost. Starts at Free. Free tier available — no credit card needed.
On price alone, AirOps wins at Free. But cheaper isn't always better — check the feature breakdown above.
Semrush is a essential user acquisition tool built for smbs, starting at $199/month. Semrush provides comprehensive digital marketing tools, enabling businesses to enhance their online presence and drive growth.
Choose Semrush if:
See all AirOps alternatives or browse the User acquisition directory.
AirOps is a best-value user acquisition tool built for enterprise, starting at Free. AirOps enhances content strategy, creation, and performance for brands.
Choose AirOps if:
See all Semrush alternatives or browse the User acquisition directory.
Let's talk money — because that's usually what drives the decision for startups and growth teams.
Semrush starts at $199/month with 3 pricing tiers. Mid-range pricing for growing teams.
AirOps starts at Free with 4 pricing tiers. Free tier included. Enterprise-grade pricing — budget accordingly.
Our take: AirOps is the more affordable option at Free vs $199/month. Check the feature comparison above to see if the savings come with trade-offs. We always list monthly billing rates — not the discounted annual price that makes everything look cheaper.
It depends on your team size, budget, and priorities. Semrush is a essential user acquisition tool built for smbs, starting at $199/month. AirOps is a best-value option aimed at enterprise, starting at Free. See the feature comparison above for a detailed side-by-side.
Semrush starts at $199/month, while AirOps starts at Free. AirOps is more affordable on paper. Keep in mind: the cheapest plan isn't always the best deal. Compare what you get at each tier, not just the starting price. We always list monthly billing rates, not discounted annual prices.
Both are seo/aeo/geo tools, so most teams pick one to avoid redundancy and extra costs. That said, some teams use both for different segments or use cases — just make sure the overlap doesn't waste your budget.
AirOps offers a free tier, while Semrush does not. If risk-free testing matters, AirOps has the edge.
Most user acquisition tools support data export. Start by exporting your data from your current tool, then check the new tool's import documentation. Many offer migration assistance or onboarding calls to help with the switch.
| Essential |
| Best-value |
| Category | User acquisition | User acquisition |
| Subcategory | SEO/AEO/GEO | SEO/AEO/GEO |
| Plans | Starter: $199/mo Pro+: $299/mo Advanced: $549/mo | Insights: $0/month Solo: Contact Sales Pro: Contact Sales Enterprise: Contact Sales |
| Description | Semrush provides comprehensive digital marketing tools, enabling businesses to enhance their online presence and drive growth. | AirOps enhances content strategy, creation, and performance for brands. |
| Actions |
Switching user acquisition tools doesn't have to be painful. Here's a practical migration checklist:
Since at least one of these tools offers a free tier, you can run the parallel test without doubling your costs.
Both Semrush and AirOps are legitimate user acquisition tools with real users and proven track records. The "best" choice depends entirely on your team, your budget, and your priorities.
If value is your top priority, AirOps delivers strong features without the premium price tag.
Don't overthink it. Pick the tool that solves your biggest current pain point, test it for a week, and commit. The worst decision is no decision — spending months comparing tools while your user acquisition workflow sits broken.
Explore Semrush alternatives · AirOps alternatives · Full directory