Yandex Metrica vs GoatCounter: Which One Deserves Your Money?
The industry standard vs the budget-friendly challenger. We compared Yandex Metrica and GoatCounter on pricing, features, and real-world usage so you can skip the sales calls.
Updated February 2026 · Web analytics
| Feature |  |  |
|---|---|---|
| Starting Price | Free | Free |
| Pricing Model | Free | Free |
| Free Tier | ||
| Free Trial | ||
| Best For | Startups | Startups |
| Tool Type |
Yandex Metrica vs GoatCounter — Quick Summary
Who each tool is built for, what it does best, and how much effort it takes to get started.
| Tool | Best for | Strength | Setup effort | Ideal ICP |
|---|---|---|---|---|
| Early-stage startups | Industry standard with the widest ecosystem | Low | Solo founders, SMBs, and early teams |
| Privacy-first teams | Strong features at a fraction of enterprise pricing | Low | Bootstrapped founders + indie hackers |
At a Glance
What Each Tool Does
Yandex Metrica
Yandex Metrica is a tool for tracking website visitors. It helps you see who visits, what they do, and how they interact with your site.
Standout features:
- •Visitor insights — know your audience better.
- •Behavior tracking — see what leads to conversions.
- •Traffic channel analysis — measure marketing success.
Limitations:
- •Complex for beginners — might confuse non-tech users.
- •Limited to Yandex ecosystem — not ideal for those using other tools.
Pricing: Free to use.
GoatCounter
GoatCounter is web analytics without tracking personal data. It's open source and you can host it yourself or use their free service.
Standout features:
- •No personal data tracking — keeps user privacy safe.
- •Lightweight and fast — only adds ~3.5KB to your site.
- •Open source — see the code and make changes if needed.
Limitations:
- •Not for high traffic — might not handle millions of pageviews/day.
- •Self-hosting needs some tech skills — not ideal for non-tech users.
Pricing: Free for reasonable use, donations welcome.
Growth Hacker Verdict
Yandex Metrica is a hidden gem for those who can navigate its interface; it's packed with features that rival more expensive tools, making it a solid choice for budget-conscious marketers. Just be prepared for a bit of a learning curve—it's not as intuitive as some competitors.
GoatCounter is a breath of fresh air in the analytics space—it's straightforward and respects user privacy, making it a solid choice for anyone tired of bloated, invasive tools. If you're looking for a no-nonsense solution without the hefty price tag, this is definitely worth your time.
TL;DR — Yandex Metrica vs GoatCounter
Choose Yandex Metrica if you want the industry standard with the widest ecosystem and integrations. Starts at Free. Free tier available — no credit card needed.
Choose GoatCounter if you want maximum value for your money — does 80% of what the big names do at a fraction of the cost. Starts at Free.
When to Choose Yandex Metrica Over GoatCounter
Yandex Metrica is a essential analytics tool built for startups, starting at Free. Yandex Metrica provides comprehensive web analytics to improve website performance and user experience.
Choose Yandex Metrica if:
- Early-stage startups — This is where Yandex Metrica shines. Industry standard with the widest ecosystem.
- Setup effort: Low — You can be up and running in minutes, not days.
- Free tier available — You can test Yandex Metrica without a credit card. Try it alongside GoatCounter and see which fits your workflow.
- Ideal for: Solo founders, SMBs, and early teams
See all GoatCounter alternatives or browse the Analytics directory.
When to Choose GoatCounter Over Yandex Metrica
GoatCounter is a best-value analytics tool built for startups, starting at Free. GoatCounter is an open-source web analytics tool designed for simple, privacy-focused tracking of website visitors.
Choose GoatCounter if:
- Privacy-first teams — Strong features at a fraction of enterprise pricing.
- Setup effort: Low — Quick onboarding with minimal configuration needed.
- Pricing starts at Free — Compare what you get at each pricing tier, not just the starting price.
- Ideal for: Bootstrapped founders + indie hackers
See all Yandex Metrica alternatives or browse the Analytics directory.
Yandex Metrica vs GoatCounter: Pricing Breakdown
Let's talk money — because that's usually what drives the decision for startups and growth teams.
Yandex Metrica starts at Free. Free tier included. Priced for startups — won't wreck your runway.
GoatCounter starts at Free. Startup-friendly pricing.
Our take: Pricing varies by plan and usage. Check the comparison table above for tier-by-tier details. We always list monthly billing rates — not the discounted annual price that makes everything look cheaper.
FAQ: Yandex Metrica vs GoatCounter
Is Yandex Metrica better than GoatCounter in 2026?
It depends on your team size, budget, and priorities. Yandex Metrica is a essential analytics tool built for startups, starting at Free. GoatCounter is a best-value option aimed at startups, starting at Free. See the feature comparison above for a detailed side-by-side.
Which is cheaper, Yandex Metrica or GoatCounter?
Yandex Metrica starts at Free, while GoatCounter starts at Free. Check the comparison table for tier-by-tier pricing. Keep in mind: the cheapest plan isn't always the best deal. Compare what you get at each tier, not just the starting price. We always list monthly billing rates, not discounted annual prices.
Can I use both Yandex Metrica and GoatCounter together?
Both are web analytics tools, so most teams pick one to avoid redundancy and extra costs. That said, some teams use both for different segments or use cases — just make sure the overlap doesn't waste your budget.
Does Yandex Metrica or GoatCounter have a free tier?
Yandex Metrica offers a free tier, while GoatCounter does not. If you want to test before buying, Yandex Metrica has the advantage here.
How do I switch from Yandex Metrica to GoatCounter (or vice versa)?
Most analytics tools support data export. Start by exporting your data from your current tool, then check the new tool's import documentation. Many offer migration assistance or onboarding calls to help with the switch.
