Yandex Metrica vs Umami: Which One Deserves Your Money?
The industry standard vs the budget-friendly challenger. We compared Yandex Metrica and Umami on pricing, features, and real-world usage so you can skip the sales calls.
Updated February 2026 · Web analytics
| Feature |  |  |
|---|---|---|
| Starting Price | Free | $20/month |
| Pricing Model | Free | Freemium |
| Free Tier | ||
| Free Trial | 14 days | |
| Best For | Startups | Startups |
| Tool Type | Essential |
Yandex Metrica vs Umami — Quick Summary
Who each tool is built for, what it does best, and how much effort it takes to get started.
| Tool | Best for | Strength | Setup effort | Ideal ICP |
|---|---|---|---|---|
| Early-stage startups | Industry standard with the widest ecosystem | Low | Solo founders, SMBs, and early teams |
| Privacy-first teams | Strong features at a fraction of enterprise pricing | Low | Bootstrapped founders + indie hackers |
At a Glance
What Each Tool Does
Yandex Metrica
Yandex Metrica is a tool for tracking website visitors. It helps you see who visits, what they do, and how they interact with your site.
Standout features:
- •Visitor insights — know your audience better.
- •Behavior tracking — see what leads to conversions.
- •Traffic channel analysis — measure marketing success.
Limitations:
- •Complex for beginners — might confuse non-tech users.
- •Limited to Yandex ecosystem — not ideal for those using other tools.
Pricing: Free to use.
Umami
Umami gives you website analytics without the bloat. It's open source and privacy-friendly, making it a great choice for indie developers.
Standout features:
- •Easy traffic analysis — see your website metrics at a glance.
- •Custom events tracking — track clicks and form entries, not just pageviews.
- •Realtime data — watch your traffic live and see where users land.
Limitations:
- •Not as feature-rich as Google Analytics — might miss some advanced tools.
- •Requires self-hosting for full control — could be tricky for non-tech users.
Pricing: Free for self-hosting; paid plans for hosted service.
Growth Hacker Verdict
Yandex Metrica is a hidden gem for those who can navigate its interface; it's packed with features that rival more expensive tools, making it a solid choice for budget-conscious marketers. Just be prepared for a bit of a learning curve—it's not as intuitive as some competitors.
Umami is a breath of fresh air in the analytics space—it's powerful, privacy-centric, and best of all, free if you host it yourself. If you're serious about user privacy and want a solid analytics tool without the corporate baggage, this is definitely worth your time.
TL;DR — Yandex Metrica vs Umami
Choose Yandex Metrica if you want the industry standard with the widest ecosystem and integrations. Starts at Free. Free tier available — no credit card needed.
Choose Umami if you want maximum value for your money — does 80% of what the big names do at a fraction of the cost. Starts at $20/month. Free tier available — no credit card needed.
On price alone, Yandex Metrica wins at Free. But cheaper isn't always better — check the feature breakdown above.
When to Choose Yandex Metrica Over Umami
Yandex Metrica is a essential analytics tool built for startups, starting at Free. Yandex Metrica provides comprehensive web analytics to improve website performance and user experience.
Choose Yandex Metrica if:
- Early-stage startups — This is where Yandex Metrica shines. Industry standard with the widest ecosystem.
- Setup effort: Low — You can be up and running in minutes, not days.
- Free tier available — You can test Yandex Metrica without a credit card. Try it alongside Umami and see which fits your workflow.
- Ideal for: Solo founders, SMBs, and early teams
See all Umami alternatives or browse the Analytics directory.
When to Choose Umami Over Yandex Metrica
Umami is a best-value analytics tool built for startups, starting at $20/month. Umami is an open-source web analytics tool that provides privacy-focused insights without tracking personal data.
Choose Umami if:
- Privacy-first teams — Strong features at a fraction of enterprise pricing.
- Setup effort: Low — Quick onboarding with minimal configuration needed.
- Free tier available — Test Umami risk-free before committing any budget.
- Ideal for: Bootstrapped founders + indie hackers
See all Yandex Metrica alternatives or browse the Analytics directory.
Yandex Metrica vs Umami: Pricing Breakdown
Let's talk money — because that's usually what drives the decision for startups and growth teams.
Yandex Metrica starts at Free. Free tier included. Priced for startups — won't wreck your runway.
Umami starts at $20/month with 3 pricing tiers. Free tier included. Startup-friendly pricing.
Our take: Yandex Metrica is the more affordable option at Free vs $20/month. But cheaper isn't always better — compare what you get at each tier before deciding. We always list monthly billing rates — not the discounted annual price that makes everything look cheaper.
FAQ: Yandex Metrica vs Umami
Is Yandex Metrica better than Umami in 2026?
It depends on your team size, budget, and priorities. Yandex Metrica is a essential analytics tool built for startups, starting at Free. Umami is a best-value option aimed at startups, starting at $20/month. See the feature comparison above for a detailed side-by-side.
Which is cheaper, Yandex Metrica or Umami?
Yandex Metrica starts at Free, while Umami starts at $20/month. Yandex Metrica is more affordable on paper. Keep in mind: the cheapest plan isn't always the best deal. Compare what you get at each tier, not just the starting price. We always list monthly billing rates, not discounted annual prices.
Can I use both Yandex Metrica and Umami together?
Both are web analytics tools, so most teams pick one to avoid redundancy and extra costs. That said, some teams use both for different segments or use cases — just make sure the overlap doesn't waste your budget.
Does Yandex Metrica or Umami have a free tier?
Both Yandex Metrica and Umami offer free tiers. You can try each without a credit card and see which fits your workflow before spending anything.
How do I switch from Yandex Metrica to Umami (or vice versa)?
Most analytics tools support data export. Start by exporting your data from your current tool, then check the new tool's import documentation. Many offer migration assistance or onboarding calls to help with the switch.
