Plausible Analytics is a privacy-focused, open-source web analytics tool that provides insights into your website traffic without compromising user data.

Plausible Analytics offers a simple, privacy-friendly alternative to Google Analytics. It's lightweight, easy to understand, and doesn't use cookies, focusing on essential insights without compromising user privacy.
Use Plausible if you're shipping a B2B SaaS and actually care about not spooking users with tracking pixels—your conversion funnels won't be as granular as GA4, but you'll sleep better and your privacy-first positioning becomes a real differentiator. Skip it if you're running heavy paid traffic campaigns and need UTM debugging down to the keyword level or if you're obsessed with custom events and cohort analysis.
It's perfect for bootstrapped founders who want analytics that don't require a GDPR lawyer, but the lack of session recordings and event detail limits you if growth depends on understanding exactly where users drop off.
Save those noodle bucks for something that moves the needle.
* Based on avg. instant ramen price of $0.50/pack (Maruchan, Top Ramen). Source: Walmart
Pricing may vary. Check official website. We usually take monthly prices.
150 reviews on G2