Rybbit: Web Analytics Tool

Skip this if you're optimizing for conversion funnels and attribution — cookieless tracking means you're flying blind on cross-domain user journeys. But if you're a European SaaS or a privacy-first brand that can't afford Plausible, Rybbit's freemium tier gives you real traffic insights without the legal headache, especially useful for content-driven growth where you don't need pixel-level conversion data.

The real play here is pairing it with email/product analytics to backfill what cookies used to tell you, not relying on it alone for performance marketing decisions.