Every cold outreach tool on this list has a genuine free tier you can use without a credit card or a calendar reminder to cancel. We verified the limits, checked the fine print, and sorted them by how much value you get before spending a cent. 6 options, zero BS.
When we say "free," we mean it. Every tool on this list meets our criteria: no credit card required to start, no forced upgrade after a trial period, and a free tier that's genuinely usable for early-stage startups. Some have usage caps. Some limit features. But none of them bait-and-switch you.
| 1,200 credits/year, Unlimited users |
| $134/month |
| Startups |
| Best-value |
| Details |
| 50 credits per month | $49/month | Startups | Best-value | Details |
| All features you need to get started with free LinkedIn automation | $15/month | Startups | Best-value | Details |
| — | $39/month | Startups | Best-value | Details |
| — | $15/month | Startups | Best-value | Details |
Apollo.io streamlines sales processes with AI-powered tools for lead generation, data enrichment, and automated outreach.
Clay empowers GTM teams with AI-driven insights and automated workflows for seamless market engagement.
Hunter is a powerful tool designed to locate email addresses and facilitate cold email outreach to potential leads.
Linked Helper automates LinkedIn outreach and lead generation with advanced features and security, ideal for professionals seeking efficient networking.
Snov.io simplifies sales outreach with tools for cold emailing, LinkedIn automation, and email discovery.

AI-powered Upwork proposal sender for freelancers. Or you can use U Never Sleep this way: you turn Upwork into a predictable inbound-ish channel: it finds relevant jobs, qualifies fit, writes tailored proposals, and submits fast—so you’re first in the inbox with a message that actually sells.
Here's how free cold outreach tools compare at a glance:
| Tool | Best for | Strength | Setup effort | Ideal ICP |
|---|---|---|---|---|
| Early-stage startups | Strong features at a fraction of enterprise pricing | Low | Bootstrapped founders + indie hackers | |
| Workflow automation | Strong features at a fraction of enterprise pricing | Low | Bootstrapped founders + indie hackers | |
| Early-stage startups | Strong features at a fraction of enterprise pricing | Low | Bootstrapped founders + indie hackers | |
| Early-stage startups | Strong features at a fraction of enterprise pricing | Low | Bootstrapped founders + indie hackers | |
| Workflow automation | Strong features at a fraction of enterprise pricing | Low | Bootstrapped founders + indie hackers | |
![]() | Early-stage startups | AI-powered Upwork proposal sender for freelancers | Low | Bootstrapped founders + indie hackers |
Screenshots don't lie. Here's what you're signing up for — no stock photos, no marketing mockups.
The cold outreach tool market has matured to the point where free tiers are genuinely usable — not just limited demos designed to frustrate you into upgrading. We found 6 cold outreach tools with free tiers, and the best of them offer enough capability to run a real operation without spending a cent.
For startup founders and indie hackers, this means you can build a solid cold outreach workflow before committing any budget. Test the tools on this page, find the one that fits your workflow, and only upgrade when the free tier becomes the actual bottleneck — not when the tool's marketing page tells you to.
Not all free tiers are created equal. Here's what separates a genuinely useful free tier from a glorified demo:
Based on our testing, here are the standout free cold outreach tools in 2026:
Apollo.io (free tier, upgrades from $49/month) — Apollo.io streamlines sales processes with AI-powered tools for lead generation, data enrichment, and automated outreach. Our best-value pick in this category.
Clay (free tier, upgrades from $134/month) — Clay empowers GTM teams with AI-driven insights and automated workflows for seamless market engagement. Our best-value pick in this category.
Hunter (free tier, upgrades from $49/month) — Hunter is a powerful tool designed to locate email addresses and facilitate cold email outreach to potential leads. Our best-value pick in this category.
Linked Helper (free tier, upgrades from $15/month) — Linked Helper automates LinkedIn outreach and lead generation with advanced features and security, ideal for professionals seeking efficient networking. Our best-value pick in this category.
Snov.io (free tier, upgrades from $39/month) — Snov.io simplifies sales outreach with tools for cold emailing, LinkedIn automation, and email discovery. Our best-value pick in this category.
Check the comparison table above for detailed free tier limits and upgrade pricing for each tool.
Free tiers are where you start, but every tool has a breaking point. Here are the signals that it's time to upgrade:
The good news: most startups don't hit these limits until they have paying customers. By then, cold outreach tools are an investment with clear ROI, not an expense you can't justify.
The best free cold outreach tools in 2026 offer enough capability for most early-stage startups. You don't need to pay for cold outreach tools until your product is generating revenue — and even then, the best-value options are surprisingly affordable.
Browse the comparison table above, pick the tools that match your stage, and get back to building. You can always switch later — and with the tools listed here, switching is easier than you think.
Based on our testing, Apollo.io stands out for its generous free tier and overall feature set. Clay is a strong runner-up, especially if you need a different feature mix. The "best" pick depends on your specific needs — check the comparison table above to match tools to your use case.
For pre-revenue startups and teams under 10 people, free tiers are usually more than enough. Most tools on this list serve thousands of startups on their free plans. The real question is when to upgrade — and we've included upgrade pricing in the table above so you can plan ahead. Don't pay for features you won't use for 6 months.
The most common free tier limits are usage caps (events tracked, emails sent, team members), reduced integrations, and community-only support. Some tools also add branding to your output on free plans. We've listed specific limits in the comparison table — the devil is in the details.
Every tool on this list can be started without a credit card. That's one of our criteria for inclusion. Some may ask for payment info when you upgrade, but the free tier itself is always no-strings-attached.
Upgrade when you consistently hit the free tier limits, need features only available on paid plans (like advanced integrations or team collaboration), or when the tool becomes critical to your workflow and you need priority support. Until then, save your money.
Need more options? Browse all user acquisition tools, including paid ones with free trials.