Clay: Cold outreach Tool
Best-valueClay empowers GTM teams with AI-driven insights and automated workflows for seamless market engagement.
What is Clay
Clay helps you manage data for your go-to-market strategies. It combines AI agents, enrichment, and intent data for actionable insights.
- •Access data from 150+ providers — find new leads and personalize outreach.
- •AI-led research with Claygent — discover unique data points easily.
- •Automate lead enrichment and CRM updates — save time on manual tasks.
- •Could be complex for small teams — might be too much for basic needs.
- •Requires understanding of data tools — not beginner-friendly.
Solid choice if you're on a RevOps or growth team looking for a comprehensive GTM solution with unique data insights and AI capabilities. Without public pricing, it's tough to gauge exact value, but if you're comparing to Extruct AI's $49/month, Clay feels like a more robust option for larger teams needing advanced features.
Skip it if you're a small team with simpler needs; in that case, Extruct AI or one-task solutions like Hunter might be more cost-effective. Ideal for those ready to invest in scalable, flexible data-driven strategies.
Your wallet will hurt. Your competitors will hurt more.
* Based on avg. instant ramen price of $0.50/pack (Maruchan, Top Ramen). Source: Walmart
Clay in Action
Pricing
- Starting at
- $134/month
- Free tier
- Yes
- Plans
- FreeFreeStarter$134/monthExplorer$314/monthPro$720/month
Pricing may vary. Check official website. We usually take monthly prices.
