Best Free Conversion Tools in 2026 (Actually Free)

You've got traffic. People are visiting your site. But they're not signing up, not buying, not converting. The problem isn't your product — it's the space between "interested visitor" and "paying customer." And that space is exactly where conversion tools live.

In 2026, free conversion tools have gotten remarkably good. You can build landing pages, create forms, add social proof, and onboard new users — all without paying for tools. The catch? Most free tiers are designed to get you started, not to scale. But "getting started" is exactly what you need when you're optimizing conversion rates from scratch.

The growth hacker take: conversion optimization has the highest ROI of any growth activity. Doubling your conversion rate is the same as doubling your traffic — except it's faster, cheaper, and compounds with every visitor. Invest time here before throwing money at acquisition.

Your landing page is your first impression. These free tools make sure it's a good one:

Carrd is the minimalist's landing page builder. The free tier gives you 3 sites with basic functionality — enough for a product landing page, a personal site, and a waitlist page. Carrd sites are fast, responsive, and surprisingly customizable for such a simple tool. If you need a landing page in 30 minutes, Carrd is your answer.

Framer has a generous free tier that lets you build one site with a .framer.website subdomain. The design capabilities are closer to Webflow than Carrd — you get animations, responsive design, CMS functionality, and a visual editor that designers actually enjoy using. For startups that want a polished landing page without paying Webflow prices, Framer's free tier is excellent.

Your own website — if you're running Next.js, Nuxt, or any modern framework, building a landing page is just... writing code. Vercel and Netlify both offer generous free hosting. The page you're reading right now was built this way. Sometimes the best free landing page builder is your own codebase.

Forms are conversion bottlenecks. A bad form kills leads. These tools make good forms easy:

Tally is the best free form builder in 2026, and it's not close. Unlimited forms, unlimited submissions, conditional logic, file uploads, payment collection — all free. Tally's free tier is so generous that we genuinely don't understand their business model. Use it before they change their minds.

Typeform pioneered the conversational form experience, and their free tier gives you 10 responses per month. That's enough for testing, but not for running anything at scale. If the conversational UX matters for your use case (job applications, customer research), Typeform's design is unmatched. For everything else, Tally is better and freer.

Google Forms — free, unlimited, and boring. But sometimes boring is exactly what you need. For internal surveys, customer feedback, and quick data collection, Google Forms just works. No fancy design, but no limits either.

Social proof is the most underrated conversion optimization lever. A testimonial carousel or a "X people signed up today" notification can lift conversion rates by 10-30%. Here's what's free:

Testimonial.to Free lets you collect and display customer testimonials with a free tier. Collect video and text testimonials, organize them into a wall of love, and embed them on your site. The free tier has limits on the number of testimonials, but it's enough to get started with social proof.

Senja Free offers a similar testimonial collection and display workflow. Import reviews from G2, Capterra, and other platforms, create embeddable widgets, and add them to your landing pages. The free tier is limited but functional.

The growth hacker take: the most powerful social proof is free. Screenshots of customer tweets, Slack messages, or email replies — paste them on your landing page as images. You don't need a tool to show that people love your product. A curated screenshot gallery converts better than a generic "5 stars from G2" badge.

Free conversion tools in 2026 cover the essentials: landing pages (Carrd, Framer), forms (Tally), social proof (Testimonial.to), and basic onboarding. You can build a complete conversion funnel for $0.

But here's the real talk: tools alone don't improve conversion rates. Understanding your users, writing clear copy, and reducing friction in your signup flow matter more than any tool. Install the free tools, but invest your time in talking to users and testing copy. That's where the real conversion gains live.