| Feature |  |  |
|---|---|---|
| Starting Price | $49/month | $39/month |
| Pricing Model | Freemium | Freemium |
| Free Tier | ||
| Free Trial | 14 days | |
| Best For | Startups | Startups |
| Tool Type | Best-value |
Apollo.io vs Snov.io — Quick Summary
Who each tool is built for, what it does best, and how much effort it takes to get started.
At a Glance
What Each Tool Does
Apollo.io
Apollo.io is a tool for sales teams to find leads and close deals faster. It combines data, outreach, and CRM tasks in one place.
Standout features:
- •Huge contact database — helps find the right leads quickly.
- •AI-driven outreach — automates emails and follow-ups.
- •Real-time data updates — keeps contact info fresh and accurate.
Limitations:
- •Might be complex for small teams — some features may not be needed.
- •Learning curve for beginners — requires time to get used to all tools.
Pricing: Free plan available, with paid plans for more features.
Snov.io
Snov.io helps you find leads, send emails, and automate sales on LinkedIn. It's a sales CRM that includes tools to verify emails and manage outreach.
Standout features:
- •Email Finder — find and verify leads fast.
- •LinkedIn Automation — run campaigns automatically.
- •Sales CRM — manage deals and sync with Google Calendar.
Limitations:
- •May be too advanced for small teams — solo users might not need all tools.
- •Setup can take time — not ideal for those looking for quick solutions.
Pricing: Free plan available, paid plans start at $39/month.
Growth Hacker Verdict
Solid choice for B2B sales teams and marketers with established processes. Enterprise-level pricing means it's tailored for companies ready to invest in robust automation and enrichment features. Apollo.io stands out with its AI-driven automation across outbound and inbound, reducing manual workload and enhancing lead quality.
Ideal for teams looking to optimize complex sales pipelines, but the initial setup might be overkill for smaller or less mature teams.
Solid choice for sales pros who need an all-in-one outreach tool but be cautious as pricing is unknown. If you're primarily focused on email finding, Hunter is your go-to.
For LinkedIn outreach, Linked Helper offers specialized features. If you need more robust CRM enrichment, Extruct AI at $49/mo might be better.
Snov.io is best for teams that need streamlined email and LinkedIn automation without heavy CRM reliance.
TL;DR — Apollo.io vs Snov.io
Choose Apollo.io if you want maximum value for your money — does 80% of what the big names do at a fraction of the cost. Starts at $49/month. Free tier available — no credit card needed.
Choose Snov.io if you want maximum value for your money — does 80% of what the big names do at a fraction of the cost. Starts at $39/month.
On price alone, Snov.io wins at $39/month. But cheaper isn't always better — check the feature breakdown above.
When to Choose Apollo.io Over Snov.io
Apollo.io is a best-value user acquisition tool built for startups, starting at $49/month. Apollo.io streamlines sales processes with AI-powered tools for lead generation, data enrichment, and automated outreach.
Choose Apollo.io if:
- Early-stage startups — This is where Apollo.io shines. Strong features at a fraction of enterprise pricing.
- Setup effort: Low — You can be up and running in minutes, not days.
- Free tier available — You can test Apollo.io without a credit card. Try it alongside Snov.io and see which fits your workflow.
- Ideal for: Bootstrapped founders + indie hackers
See all Snov.io alternatives or browse the User acquisition directory.
When to Choose Snov.io Over Apollo.io
Snov.io is a best-value user acquisition tool built for startups, starting at $39/month. Snov.io simplifies sales outreach with tools for cold emailing, LinkedIn automation, and email discovery.
Choose Snov.io if:
- Workflow automation — Strong features at a fraction of enterprise pricing.
- Setup effort: Low — Quick onboarding with minimal configuration needed.
- Pricing starts at $39/month — That's 20% less than Apollo.io.
- Ideal for: Bootstrapped founders + indie hackers
See all Apollo.io alternatives or browse the User acquisition directory.
Apollo.io vs Snov.io: Pricing Breakdown
Let's talk money — because that's usually what drives the decision for startups and growth teams.
Apollo.io starts at $49/month with 4 pricing tiers. Free tier included. Priced for startups — won't wreck your runway.
Snov.io starts at $39/month with 3 pricing tiers. Startup-friendly pricing.
Our take: Snov.io is the more affordable option at $39/month vs $49/month. Check the feature comparison above to see if the savings come with trade-offs. We always list monthly billing rates — not the discounted annual price that makes everything look cheaper.
FAQ: Apollo.io vs Snov.io
Is Apollo.io better than Snov.io in 2026?
It depends on your team size, budget, and priorities. Apollo.io is a best-value user acquisition tool built for startups, starting at $49/month. Snov.io is a best-value option aimed at startups, starting at $39/month. See the feature comparison above for a detailed side-by-side.
Which is cheaper, Apollo.io or Snov.io?
Apollo.io starts at $49/month, while Snov.io starts at $39/month. Snov.io is more affordable on paper. Keep in mind: the cheapest plan isn't always the best deal. Compare what you get at each tier, not just the starting price. We always list monthly billing rates, not discounted annual prices.
Can I use both Apollo.io and Snov.io together?
Both are cold outreach tools, so most teams pick one to avoid redundancy and extra costs. That said, some teams use both for different segments or use cases — just make sure the overlap doesn't waste your budget.
Does Apollo.io or Snov.io have a free tier?
Apollo.io offers a free tier, while Snov.io does not. If you want to test before buying, Apollo.io has the advantage here.
How do I switch from Apollo.io to Snov.io (or vice versa)?
Most user acquisition tools support data export. Start by exporting your data from your current tool, then check the new tool's import documentation. Many offer migration assistance or onboarding calls to help with the switch.
