| Feature | ||
|---|---|---|
| Starting Price | $49/month | $49/month |
| Pricing Model | Freemium | Freemium |
| Free Tier | ||
| Free Trial | 14 days | |
| Best For | Startups | Startups |
| Tool Type | Best-value |
Who each tool is built for, what it does best, and how much effort it takes to get started.


Hunter helps you find and verify email addresses. It's a tool for reaching out to the right people.
Apollo.io is a tool for sales teams to find leads and close deals faster. It combines data, outreach, and CRM tasks in one place.
Solid choice for sales and marketing pros who need reliable email finding and verification. Pricing isn't public but expect it to be enterprise-level given the target market. Hunter's strength lies in its seamless email verification and domain search features, making it a go-to for teams looking to streamline outreach.
Ideal for established businesses and funded startups focused on scaling lead generation, but if you're just starting out and need more budget-friendly options, consider looking elsewhere.
Solid choice for B2B sales teams and marketers with established processes. Enterprise-level pricing means it's tailored for companies ready to invest in robust automation and enrichment features. Apollo.io stands out with its AI-driven automation across outbound and inbound, reducing manual workload and enhancing lead quality.
Ideal for teams looking to optimize complex sales pipelines, but the initial setup might be overkill for smaller or less mature teams.
Choose Hunter if you want maximum value for your money — does 80% of what the big names do at a fraction of the cost. Starts at $49/month. Free tier available — no credit card needed.
Choose Apollo.io if you want maximum value for your money — does 80% of what the big names do at a fraction of the cost. Starts at $49/month. Free tier available — no credit card needed.
On price alone, Hunter wins at $49/month. But cheaper isn't always better — check the feature breakdown above.
Hunter is a best-value user acquisition tool built for startups, starting at $49/month. Hunter is a powerful tool designed to locate email addresses and facilitate cold email outreach to potential leads.
Choose Hunter if:
See all Apollo.io alternatives or browse the User acquisition directory.
Apollo.io is a best-value user acquisition tool built for startups, starting at $49/month. Apollo.io streamlines sales processes with AI-powered tools for lead generation, data enrichment, and automated outreach.
Choose Apollo.io if:
See all Hunter alternatives or browse the User acquisition directory.
Let's talk money — because that's usually what drives the decision for startups and growth teams.
Hunter starts at $49/month with 5 pricing tiers. Free tier included. Priced for startups — won't wreck your runway.
Apollo.io starts at $49/month with 4 pricing tiers. Free tier included. Startup-friendly pricing.
Our take: Both tools start at the same price point. The decision comes down to features and fit, not cost. We always list monthly billing rates — not the discounted annual price that makes everything look cheaper.
It depends on your team size, budget, and priorities. Hunter is a best-value user acquisition tool built for startups, starting at $49/month. Apollo.io is a best-value option aimed at startups, starting at $49/month. See the feature comparison above for a detailed side-by-side.
Hunter starts at $49/month, while Apollo.io starts at $49/month. Hunter is more affordable on paper. Keep in mind: the cheapest plan isn't always the best deal. Compare what you get at each tier, not just the starting price. We always list monthly billing rates, not discounted annual prices.
Both are cold outreach tools, so most teams pick one to avoid redundancy and extra costs. That said, some teams use both for different segments or use cases — just make sure the overlap doesn't waste your budget.
Both Hunter and Apollo.io offer free tiers. You can try each without a credit card and see which fits your workflow before spending anything.
Most user acquisition tools support data export. Start by exporting your data from your current tool, then check the new tool's import documentation. Many offer migration assistance or onboarding calls to help with the switch.
| Best-value |
| Category | User acquisition | User acquisition |
| Subcategory | Cold outreach | Cold outreach |
| Plans | Free: $0 Starter: $49/month Growth: $149/month Scale: $299/month Enterprise: Custom | Free: $0 Basic: $49 Professional: $79 Organization: $119 |
| Description | Hunter is a powerful tool designed to locate email addresses and facilitate cold email outreach to potential leads. | Apollo.io streamlines sales processes with AI-powered tools for lead generation, data enrichment, and automated outreach. |
| Actions |
Switching user acquisition tools doesn't have to be painful. Here's a practical migration checklist:
Since at least one of these tools offers a free tier, you can run the parallel test without doubling your costs.
Both Hunter and Apollo.io are legitimate user acquisition tools with real users and proven track records. The "best" choice depends entirely on your team, your budget, and your priorities.
If value is your top priority, Hunter delivers strong features without the premium price tag.
Don't overthink it. Pick the tool that solves your biggest current pain point, test it for a week, and commit. The worst decision is no decision — spending months comparing tools while your user acquisition workflow sits broken.
Explore Hunter alternatives · Apollo.io alternatives · Full directory