| Feature | ||
|---|---|---|
| Starting Price | $39/month | $134/month |
| Pricing Model | Freemium | Paid |
| Free Tier | ||
| Free Trial | ||
| Best For | Startups | Startups |
| Tool Type |
Who each tool is built for, what it does best, and how much effort it takes to get started.


Snov.io helps you find leads, send emails, and automate sales on LinkedIn. It's a sales CRM that includes tools to verify emails and manage outreach.
Clay helps you manage data for your go-to-market strategies. It combines AI agents, enrichment, and intent data for actionable insights.
Solid choice for sales pros who need an all-in-one outreach tool but be cautious as pricing is unknown. If you're primarily focused on email finding, Hunter is your go-to.
For LinkedIn outreach, Linked Helper offers specialized features. If you need more robust CRM enrichment, Extruct AI at $49/mo might be better.
Snov.io is best for teams that need streamlined email and LinkedIn automation without heavy CRM reliance.
Solid choice if you're on a RevOps or growth team looking for a comprehensive GTM solution with unique data insights and AI capabilities. Without public pricing, it's tough to gauge exact value, but if you're comparing to Extruct AI's $49/month, Clay feels like a more robust option for larger teams needing advanced features.
Skip it if you're a small team with simpler needs; in that case, Extruct AI or one-task solutions like Hunter might be more cost-effective. Ideal for those ready to invest in scalable, flexible data-driven strategies.
Choose Snov.io if you want maximum value for your money — does 80% of what the big names do at a fraction of the cost. Starts at $39/month.
Choose Clay if you want maximum value for your money — does 80% of what the big names do at a fraction of the cost. Starts at $134/month. Free tier available — no credit card needed.
On price alone, Snov.io wins at $39/month. But cheaper isn't always better — check the feature breakdown above.
Snov.io is a best-value user acquisition tool built for startups, starting at $39/month. Snov.io simplifies sales outreach with tools for cold emailing, LinkedIn automation, and email discovery.
Choose Snov.io if:
See all Clay alternatives or browse the User acquisition directory.
Clay is a best-value user acquisition tool built for startups, starting at $134/month. Clay empowers GTM teams with AI-driven insights and automated workflows for seamless market engagement.
Choose Clay if:
See all Snov.io alternatives or browse the User acquisition directory.
Let's talk money — because that's usually what drives the decision for startups and growth teams.
Snov.io starts at $39/month with 3 pricing tiers. Priced for startups — won't wreck your runway.
Clay starts at $134/month with 5 pricing tiers. Free tier included. Startup-friendly pricing.
Our take: Snov.io is the more affordable option at $39/month vs $134/month. But cheaper isn't always better — compare what you get at each tier before deciding. We always list monthly billing rates — not the discounted annual price that makes everything look cheaper.
It depends on your team size, budget, and priorities. Snov.io is a best-value user acquisition tool built for startups, starting at $39/month. Clay is a best-value option aimed at startups, starting at $134/month. See the feature comparison above for a detailed side-by-side.
Snov.io starts at $39/month, while Clay starts at $134/month. Snov.io is more affordable on paper. Keep in mind: the cheapest plan isn't always the best deal. Compare what you get at each tier, not just the starting price. We always list monthly billing rates, not discounted annual prices.
Both are cold outreach tools, so most teams pick one to avoid redundancy and extra costs. That said, some teams use both for different segments or use cases — just make sure the overlap doesn't waste your budget.
Clay offers a free tier, while Snov.io does not. If risk-free testing matters, Clay has the edge.
Most user acquisition tools support data export. Start by exporting your data from your current tool, then check the new tool's import documentation. Many offer migration assistance or onboarding calls to help with the switch.
| Best-value |
| Best-value |
| Category | User acquisition | User acquisition |
| Subcategory | Cold outreach | Cold outreach |
| Plans | Starter: $39/mo Pro: $99/mo Custom Ultra: Contact Sales | Free: $0/mo Starter: $134/mo Explorer: $314/mo Pro: $720/mo Enterprise: Contact Sales |
| Description | Snov.io simplifies sales outreach with tools for cold emailing, LinkedIn automation, and email discovery. | Clay empowers GTM teams with AI-driven insights and automated workflows for seamless market engagement. |
| Actions |
Switching user acquisition tools doesn't have to be painful. Here's a practical migration checklist:
Since at least one of these tools offers a free tier, you can run the parallel test without doubling your costs.
Both Snov.io and Clay are legitimate user acquisition tools with real users and proven track records. The "best" choice depends entirely on your team, your budget, and your priorities.
If value is your top priority, Snov.io delivers strong features without the premium price tag.
Don't overthink it. Pick the tool that solves your biggest current pain point, test it for a week, and commit. The worst decision is no decision — spending months comparing tools while your user acquisition workflow sits broken.
Explore Snov.io alternatives · Clay alternatives · Full directory